Increased visibility online

Attention: open in a new window. PDFPrintE-mail

Between

85% to 90%

of all

website traffic

comes from

search engines

and

directories.

But just because your site is listed in the search engines won't mean that your customers can find it. Search engine optimisation (SEO) and positioning strategies are designed to give the engines what they want so they can find your site among your competitors and other sites related to your category.

SEO isn't just about adding a few tags with your top keywords. It's become an art and a science. Specialists apply creative techniques to an in-depth study of the search engines and directories.

SEO is a process of improving a page's attributes and content value and gearing it towards impressing the search engines in return for some highly ranked listings.

It takes patience and it takes time. When specialists complete an SEO cycle for you, your website will be more accessible on the internet through top rankings for specific keywords across the major search engines.

Google AdWords Keyword Tool is a great starting point for free suggestions when identifying and researching keywords.

Advantages
  • Data comes from Google, the most popular search engine
  • It offers trend data and possible negative terms
  • All the different variations of a term are separated
Disadvantages
  • Provides general search volume data
  • To get results, sometimes you have to dig deeper into the database
  • You need an active account to get accurate search information

 
To get you started in improving your search engine marketing ...

Some SEO Tips
  1. Research and Define your Keywords – think like your customer
  2. Placement is Paramount – use keywords in meaningful content areas
  3. Keyword Rich – create good content and repeat the keyword, but ...
  4. Use Keywords in Moderation – don't cram your page with them
  5. Link Development – go with quality over quantity
  6. Don't "Click Here" – label your links properly using keywords
  7. Link Format – whole words are much more effective
  8. Ditch any obsession with Page Rank – ranking algorithms are complex and sites with less PR can outrank others with more
  9. Fresh Content can mean Better Rankings
  10. Smooth and Easy Navigation can improve your link building popularity

And finally, check out this great article on 55 Quick SEO Tips Even Your Mother Would Love and Google around for more information.

 

SEO cycles

Our specialists offer a number of SEO Cycles as a standalone service or bundled with your new website or revamping project.

SEO Lite (basic) 
SEO Plus (part-cycle) 
SEO Full Cycle (6 months)
 
Full 6-month Cycles include:
  • Keyword Phrase Research & Recommendations
  • Preliminary Keyword Ranking Status Report
  • Structural SEO Techniques
  • Optimisation of all Title, Description and Keyword meta tags
  • Search Engine Optimisation of existing pages or creation of additional Search Engine-friendly "landing" pages as required to target keyword phrases
  • Internal and external links
  • Post-Project Keyword Ranking & SEO Analysis Report

Propel your business and directly benefit your bottom-line through our SEO expertise. Use the Web Project Planner to brief us on your needs or choose from one of the Web Packages available. For more on SEO cycles, get in touch with our team today on (02) 9585 0328.

 

For more advice, latest news and information check out what's In The Pipeline.