Re-designing for business success

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Impressive

customer

communication.

Make better use of your current resources as a core strategy for connecting with your target audience. And you can do this by simply improving your web presence.

Websites are much more than just an extra tool in the marketing shed. The past ten years have seen this avenue for customer interaction move to pole-position as the main point of access for your business.

 

key elements your website should have

Great design
  • Poor website aesthetics are a turn-off, eye-catching design grabs user attention
  • Don't over-crowd the site, go with clean and simple designs
Key navigation – keep it above the fold
  • Ensure the most important navigation elements are within the first 600 pixels of your site
  • Stick to this rule across the site
A good user interface means easy navigation
  • Keep it straightforward and ensure the site has a consistent look and feel
  • Users prefer smooth and obvious navigation
Reduce clutter – no one likes getting lost in a site, so keep your pages relevant
  • Meaningful content and important information is the key
  • Ensure users spend their time on your site effectively – offer useful resources
A solid page about you, your products and services
  • Generally the first port of call for visitors
  • Explain your products and services clearly
  • Make sure this information is easy to access
Getting in contact – make it clear
  • Don't frustrate users with hard-to-find contact information
  • More than one way to contact you would be ideal for the user
  • Make it easy to find from any part of the site

Learn more about revamping and targeting specific demographics, get in touch with our team, we're very approachable. Call us on (02) 9585 0328 for a discussion on keeping your business at the cutting edge.

 

For more advice, latest news and information check out what's In The Pipeline.