Content Marketing with Print Media

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In a nutshell,

Content Marketing

is about

delivering your service message

to customers

without

the

hard-selling

that can turn them away – and by giving them

something they need

: useful

advice.

Everyone's an expert at something. And you can use this to the advantage of your business.

Deb Pilgrim, the entrepreneur's business mentor in Sydney tells businesses to "identify the motivations and reasons why someone wants to buy your service or product. This defines those clients who want what you sell, those who will pay anything and do anything to work with you."

For you that means making sure you understand what your ideal clients really need.

 

put your messages physically in the hands of your customers

Get your best tips together, develop a useful piece of print collateral and hand it out freely to prospects and existing customers.

Blogging and eNewsletters can do wonders. But these days so many emails get deleted, put to the side or simply ignored while your potential clients are swamped with correspondence clogging their Inbox.

Good old print media is still alive and well and can be used to your advantage. "Print's not dead yet," according to Transcontinental, Canada's largest printer. Remi Marcoux, says the print medium isn't dead despite the recession forcing his company to transform and adapt along with the industry.

By putting your messages physically in the hands of your customers, you're handing them a piece of expertise that they can refer to when the computer's off and at their own leisure.

Closer to home, Arcaeon's director This e-mail address is being protected from spambots. You need JavaScript enabled to view it , says "our most successful clients are the ones that mix up their marketing campaigns – a bit of print, a bit of web content, a bit of networking and even just talking to their customers."

Tips for reaching customers using Print Media
  1. Booklets are great, large or small they can be eye-catching and to the point. Customers can order it through your site, call your office or pick it up in person
  2. Interactive discs need custom packaging too – these can have a taster of useful content in a booklet attached to a digipack, while the fuller message is available on the disc inside. You can make good use of the opportunities in cross-over content from "offline" print to online
  3. 3-fold DL brochures don't have to be just "brochures" - you can use the 6 panels you get from the original A4 to create inventive ways to segment your best tips and advice
  4. Postcards are compact, cost-effective and can deliver messages faster. Give them a reason to pin it on the board or by their monitor to refer to everyday
  5. DL Magnet Flyers can do the same job, the more useful the content the more they'll come to rely on your expertise
Tips for giving your Advice
  1. Don't oversell your products and services. Customers are savvy and know what they want. They'll stonewall anything that feels like forced advertising – especially when the "advice" isn't really helpful
  2. Again, make sure your advice is relevant to your target audience. This should be the golden rule for your client attraction processes involving Content Marketing
  3. Make it reliable and interesting (that goes for the title too)

 

print anything you want, any way you want

Use the Print Job Planner form to identify what sort of print collateral and disc media you can produce. Submit a query through the site for an obligation-free quote and our team will get in touch with you directly.

If you can't find exactly what you need here, we're very approachable. Call us on (02) 9585 0328 for a discussion on your print media project.

 

For more advice, latest news and information check out what's In The Pipeline.